tag:blogger.com,1999:blog-16999701300793325402011-07-08T11:23:57.625+09:30Roxannehttp://www.blogger.com/profile/14483813084590007468noreply@blogger.comBlogger31100tag:blogger.com,1999:blog-1699970130079332540.post-41826162952085027892009-06-18T15:05:00.011+09:302009-06-18T16:26:32.733+09:30<div><div><div><div>Class one of <a href="http://www.afaadschool.com.au/index.aspx">Ad School</a>'s Account Management course done!<br />Rod Buchecker is an absolute genious.<br />Full of knowledge ready to be exploited.<br />I'd definitely recommend it to any uni grad hoping to learn more</div><div>about agency life or how to break into the industry.<br />But that's not even what this post is about...<br /><br />During the class we got on to discussing the awesomeness of Nike</div><div>and the 'Just Do it' position that they own. The ability to define</div><div>your position in three words is a remarkable feat.<br />Afterwards I got to thinking about Nike's favourite competitor Adidas</div><div>and their newish three word position 'Impossible is Nothing'.</div><div>You would have to be blind not to see the similarity in these</div><div>position stances.</div><div></div><br /><div>Then my brain wandered a little more as it always seems to do.</div><br /><div>How about their logo's?</div><br /><div>Nike's 'tick' is number 31 according to the 2007 Business Week</div><div>'Best Global Brands' report. (see what other brands made the <a href="http://images.businessweek.com/ss/06/07/top_brands/source/1.htm">top 100</a>)</div><div> </div><div></div><div>But Adidas has no less than <a href="http://www.adidas.com/au/homepage.asp">FOUR</a> different logos!</div><br /><div>Very unusual when you consider the amount of time and money</div><div>that goes into developing just one of these sacred logos.</div><div>Understandably logos are retouched to stay with the times but</div><div>adidas has different logos for different product lines aimed at</div><div>different target markets.</div><div></div><br /><div>I found this to be quite unique and couldn't think of any other</div><div>company that has done this and managed to pull it off.</div><div>Personally nothing beats the 'originals', which leaves me thinking</div><div>why didn't they just stick with that?</div><div></div><div></div><div> </div></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1699970130079332540-4182616295208502789?l=roxannejhutton.blogspot.com' alt='' /></div>Roxannehttp://www.blogger.com/profile/14483813084590007468noreply@blogger.com1tag:blogger.com,1999:blog-1699970130079332540.post-53516584626508787182009-06-06T20:41:00.007+09:302009-06-06T21:34:47.890+09:30<strong>My Top Ten:</strong><br /><br />1. Like a Rolling Stone - Bob Dylan<br />2. Romeo &amp; Juliet - Dire Straits<br />3. Let It Be - Beatles<br />4. Yellow - Coldplay<br />5. Maps - Yeah Yeah Yeahs<br />6. With or Without You - U2<br />7. Smile Like You Mean It - Killers<br />8. Wonderwall - Ryan Adams<br />9. I Will Love You, Always - Jon Bon Jovi<br />10. Running Up That Hill - Placebo<br /><br /><a href="http://triplej.net.au/hottest100" target="_blank"><img border="0" alt="I voted in triple j's Hottest 100 Of All Time, have YOU?" width="181" src="http://triplej.net.au/hottest100_alltime/img/banners/ivoted_badge.gif" height="182"/></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1699970130079332540-5351658462650878718?l=roxannejhutton.blogspot.com' alt='' /></div>Roxannehttp://www.blogger.com/profile/14483813084590007468noreply@blogger.com0tag:blogger.com,1999:blog-1699970130079332540.post-58848664513844125262009-06-04T15:08:00.002+09:302009-06-04T15:19:24.642+09:30<div>Ok, so obviously I'm a newbie.</div> <br /><div>This is my first ever blog posting.</div> <br /><div>I have absolutely no idea about blogging or this crazy new universe called the blogosphere.</div> <br /><div>Some of my friends don't even have Facebook, and others are wondering about this strange new thing called 'Twitter' haha</div> <br /><div>So as you can imagine, if I told them I was blogging I think they might disown me.</div> <br /><div>But hey, I'm here to learn!</div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1699970130079332540-5884866451384412526?l=roxannejhutton.blogspot.com' alt='' /></div>Roxannehttp://www.blogger.com/profile/14483813084590007468noreply@blogger.com1