Class one of Ad School's Account Management course done!
Rod Buchecker is an absolute genious.
Full of knowledge ready to be exploited.
I'd definitely recommend it to any uni grad hoping to learn more
Rod Buchecker is an absolute genious.
Full of knowledge ready to be exploited.
I'd definitely recommend it to any uni grad hoping to learn more
about agency life or how to break into the industry.
But that's not even what this post is about...
During the class we got on to discussing the awesomeness of Nike
But that's not even what this post is about...
During the class we got on to discussing the awesomeness of Nike
and the 'Just Do it' position that they own. The ability to define
your position in three words is a remarkable feat.
Afterwards I got to thinking about Nike's favourite competitor Adidas
Afterwards I got to thinking about Nike's favourite competitor Adidas
and their newish three word position 'Impossible is Nothing'.
You would have to be blind not to see the similarity in these
position stances.
Then my brain wandered a little more as it always seems to do.
How about their logo's?
Nike's 'tick' is number 31 according to the 2007 Business Week
'Best Global Brands' report. (see what other brands made the top 100)
But Adidas has no less than FOUR different logos!
Very unusual when you consider the amount of time and money
that goes into developing just one of these sacred logos.
Understandably logos are retouched to stay with the times but
adidas has different logos for different product lines aimed at
different target markets.
I found this to be quite unique and couldn't think of any other
company that has done this and managed to pull it off.
Personally nothing beats the 'originals', which leaves me thinking
why didn't they just stick with that?
